Carpetizing

The Problem

A website that didn't match the business

Carpetizing had an existing WordPress website that was not optimized for their actual client base: property managers and strata councils in Metro Vancouver. The site lacked local SEO structure, had no B2B positioning, and did not represent the company's 50+ years of professional history. There was no structured data, no performance optimization, and no clear conversion flow.

The Approach

Proposed, approved, and built

I proposed a complete rebuild to the business owner. The scope included:

• ✦Full migration from WordPress to Next.js 15
• ✦New visual identity — typography, color system, and layout
• ✦Restructured information architecture targeting B2B clients
• ✦Service pages with conversion-focused copy
• ✦Local SEO architecture for Metro Vancouver
• ✦Schema markup (structured data) for local business visibility
• ✦GEO/AEO optimization so AI platforms surface the business in relevant queries

Results

Built to perform

• ✦100/100 Lighthouse performance score
• ✦Live at carpetizing.vercel.app (full launch pending final photography)
• ✦Structured data implemented for Google, ChatGPT, Perplexity, and Google AI Overviews
• ✦B2B-oriented content architecture replacing the previous generic layout